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ANNOUNCEMENT

The LAVC Public Relations Office will be closed from November 21-29.

NEWS & EVENTS

Campus news and activities: 
LAVC News Blog

Campus events & academic dates and deadlines: 
LAVC Calendar of Events

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Public Relations Request Process

MENU OF SERVICES


The LAVC Public Relations Office provides LAVC departments, programs, services, and ASU-chartered student clubs with promotional assistance for their on-campus events, and departmental news. Limited promotional assistance (noted with an * below) may also be available to organizations that are paying to rent a facility on campus for a public event.

At this time, we are unable to assist with requests from outside groups or organizations not directly affiliated.

Faculty/staff and student clubs can submit their promotional requests according to the Public Relations Services & Request Process.



Public Relations Office Services & Request Process

The LAVC PR Office provides the following services to assist with promoting LAVC department/programs news and activities:


PRESS RELEASE REQUEST

The PR Office can assist college departments/programs with sending a press release or media advisory to newspapers, TV, radio, or magazines promoting your news announcement or upcoming event.

Request Deadline

At least 2 weeks in advance to your event for daily news outlet, 2 months in advance for monthly publications, and 6 months for quarterly publications.

Request Process

A faculty/staff member can submit an press release request by emailing Jennifer Fong Borucki (and copy the department chair & administrator) on or before the press release request deadline.

The requestor needs to be able to provide the following information for the press release when requested by the PR Office:

  • What is to be promoted? Specific details.
  • Why is your news/event newsworthy?
  • An approved quote from the program/event lead or department chair or VP
  • Who to contact for more information (include name, phone, email and website)
Request Process for ASU Clubs

Requests can only be submitted for chartered ASU organizations (subject to verification from the Student Life Office). The designated club advisor of a chartered ASU organization, or the ASU Commissions must follow the press release request process.


MARQUEE REQUEST*

Campus announcements and upcoming events can be promoted on the college's two electronic marquees (one located on Burbank/Fulton, and the other on Oxnard/Fulton).

Request Deadline

At least 5 business days in advance of your event (or the requested announcement start date).

Request Process

To request a marquee posting, the faculty/staff should submit an email request to Jennifer Fong Borucki (and copy their department chair/program director) with the following information by the request deadline

  1. Announcement headline (8 words or less)

  2. Name of your event/service (8 words or less)

  3. Date, time, and location of your event

  4. Contact phone number or email address 

  5. The event's website address (URL) with more info. Read the accessibility requirements.

  6. Requested start date for your post (max of 30 day before your event, or in total for non date specific services)

Note: The maximum number of days that the same announcement can be posted on the marquee is 30 days. A new request (with a brand new headline) needs to be submitted for each 30 day period.

Process for ASU Clubs

Requests can only be submitted for chartered ASU organizations (subject to verification from the Student Life Office). The designated club advisor of a chartered ASU organization, or the ASU Commissions must follow the Press Release Request process.


CALENDAR LISTING REQUEST*

The college website has an LAVC Calendar of Events with campus events and academic calendar dates for students, faculty/staff, and the general public. The following types of events are featured:

  • workshops
  • webinars
  • concerts
  • performances
  • exhibits
  • special events
  • academic dates/deadlines (on the LAVC Academic Calendar)

Request process

The LAVC Calendar system allows departmen/programs to feature events on their college webpage as well as the college-wide LAVC Calendar of events on the homepage.

If a department or program wishes to have their events added to the LAVC Calendar of Events, the department chair/program director can request access by emailing Jennifer Fong Borucki (and copy the administrator) with the following info:

  1. Department Name

  2. Specify if you want the Kentico calendar widget added to your webpage, or not.

  3. Name/email of the employee with an active Kentico account who will be designated to add events for your department/program.

Each designated Kentico user will be trained by the PR Office in how to use the LAVC Calendar system before access will be granted. Read the accessibility requirements for calendar events.

Note: Kentico users can loose access if they post any of the following prohibited items on the LAVC Calendar: course dates/times, program-specific enrollment/registration/application periods/deadlines, hours of operation, faculty office hours, and department/program announcements.

Process for ASU Clubs

Events can only be added to the Calendar by the Office of Student Life for chartered ASU organizations. Please email Raquel Sanchez about how to add your event to LAVC Calendar of Events.


SOCIAL MEDIA POSTING REQUEST

LAVC shares official information and promotes college achievements and activities on LAVC's Facebook, LAVC's TwitterLAVC's Instagram, and LAVC's LinkedIn feeds.

Request deadline

At least 5 business days in advance of your event (or the requested announcement start date).

Request Process for Sharing Your Social Media Post

To request for LAVC to share a post by that has been posted on your department/program's social media with the college's social media followers, please do the following:

  • Facebook: tag @lavalleycollege

  • Instagram: tag #lavalleycollege

  • Twitter: tag @lavalleycollege

Note: A tagged post does not guarantee that it will be shared. All requested posts must meet the accessibility requirements.

Request Process for Posting Your Social Media Post

To request for LAVC to post your social media graphic/post for you on its official social media feeds, the faculty/staff member should submit the following information by email to Jennifer Borucki (and copy the department chair & administrator) by the request deadline

  1. What platform you would like it to be posted. (e.g. Facebook post, Instagram, Twitter, TikTok, etc.).

  2. A 250 characters or less (including spaces and hashtags) message that you want posted with your provided graphic.

  3. A ready-to-post social media files (graphics/videos must have MINIMAL text that is easy to read) that meets the accessibility requirements and following specs:

    • Facebook or Instagram Feed (graphic)
      • Dimensions: 1080px by 1080px
      • Accepted Format: .jpg
         
    • Instagram Story (graphic)
      • Dimensions: 1080px by 1920px (9:16 Ratio)
      • File size: under 30 MB
      • Accepted Format: .png or .jpg
         
    • Instagram Story (video)
      • Length: 15 seconds
      • Dimensions: 1080 by 1920 pixels
      • File size: under 4GB
      • Accepted Format: .MP4 or .MOV
         
    • TikTok (video)
      • Length: 15 seconds
      • Orientation: Horizontal
      • Dimensions: 1080px by 1920px (9:16 Ratio)
      • File size: 287.6 MB in size for iOS, or 72 MB on Android
      • Accepted Format: .MP4 or .MOV
         
    • Twitter (graphic)
      • Dimensions: Minimum 440 by 220 pixels (2:1 Ratio)
      • Accepted Format: .jpg or .png
         
  4. Your department/program/service's social media handle (if applicable).

  5. The website address (URL) for people to get more information. (Note: Links to OneDrive documents are not accepted.)

Process for ASU Clubs

Requests can only be submitted for chartered ASU organizations (subject to verification from the Student Life Office). The designated club advisor of a chartered ASU organization, or the ASU Commissions must follow the social media post request process.


VALLEY WEEKLY (STUDENT NEWSLETTER) REQUEST

The PR Office distributes a weekly student events/activity e-newsletter called the Valley Weekly. This newsletter is emailed to all students every Monday morning for that week.

Format for an Event Submission

If you have an event, please provide the following information in your request:

  • Name of Event/Activity (10 words or less)
  • Date & Start Time
  • Location, if applicable (no links)
  • A brief description (50 words or less) that notes the event sponsor, event title, date, start and end times, what will take place, and how to access/register. If applicable, include a descriptive link to your webpage with info, registration page, or accessible event flyer (Read the accessibility requirements).

Note: Event submissions will only appear the week of the event, and if submitted early enough also the week prior.

Format for an Announcement Submission 

If you have an announcement (not tied to an event), please provide the following for your request:

  • Headline (10 words or less)
  • Announcement (50 words or less) with the details of what department/program announcement (no event requests), and the descriptive link for more information. (Read the accessibility requirements).

Note: Announcement submissions will only appear one time, unless the requestor indicates the period of time they are requesting it be posted. (Multiple week announcements will appear regularly, but not every week.)

Request Process & Deadline

Requests can only be submitted by LAVC faculty, staff, departments, programs, services, offices or ASU chartered student clubs. Must be approved by the supervisor(s) as noted in the process below.

  • Request from LAVC faculty/staff:

    Email the request in the required format to your department chair/program director no later than 5 p.m. Tuesday the week prior to the event date; in the subject line, put "Valley Weekly Request -" with the event name.

    The department chair/program director will review for content and formatting/accessibility (read the accessibility requirements), and if approved forward it to the supervising dean/administrator by 12 p.m. Wednesday. The supervising dean/administrator will have a final review before submitting it to the PR Office by 5 p.m. Wednesday.
     
  • Requests from college department, program, service, or office (by department chair/program director):

    Email the request in the required format to your supervising dean/administrator no later than 12 p.m. Wednesday the week prior to the event date; in the subject linr, put "Valley Weekly Request -" with the event name.

    The supervising dean/administrator will review requests for content and formatting/accessibility (read the accessibility requirements), and if approved submit it to the PR Office by 5 p.m. Wednesday.
     
Process for ASU Clubs

Requests can only be submitted for chartered ASU organizations. The designated club advisor of a chartered ASU organization must email the request in the required format to the Dean of Student Life no later than 12 p.m. Wednesday the week prior to the event; in the email subject, put "Valley Weekly Request -" followed by the event name. The Student Life dean will review request for content and formattin (including accessibility), and if approved submit it to the PR Office by 5 p.m. Wednesday.



OTHER TYPES OF REQUESTS

The following items have a special request process and may be handled by other college departments and will require more advanced notice:

SOCIAL MEDIA PAGE CREATION/ADMIN ACCESS

The college can assist you with creating a social media account for a department or program, or can give you administrative access to your department/program's existing social media account.

Request process

To create/request access to a social media account, please email Jennifer Fong Borucki in the LAVC Public Relations Office to set up an appointment to discuss your request. 


GRAPHIC DESIGN REQUEST

The college's graphic designer may be available to assist with creating a flyer or poster for your program or campus event. 

Request process

To submit a request to create a digital or printed material (flyer, poster, social media graphic, brochure, etc.), please email Luiza Minasyan in the LAVC Professional Development Office to set up an appointment to discuss your request. 


CREATE/EDIT YOUR LAVC WEB PAGE

College department, programs and services can have a webpage on the college website.

Request process

To create a new (or update your current) LAVC Web page, please email the LACCD Web Services Team with the email subject line of "LAVC -" followed by the subject of the request.


STUDENT EMAIL BLAST

The college has the ability to send an email and/or text messages blast to students. There are three types of student communication: by Division, by Department, or to all current students.

Request Process for Targeted Communication by Division

To request for a Blackboard communications to be sent to a targeted list of students by your division, read the process on the LAVC Blackboard Communications by Division Chart (PDF) and submit your request to your division lead to review/approve:

  • Student Services: Dean of Student Services
  • Academic Affairs: Supervising Dean
  • Academic Affairs: VP Administrative Services

NOTE: The requestor (and the division lead approving the request) are responsible for ensuring that the email text and any attached or linked flyers are fully accessible for individuals with disabilities. Read the accessibility requirements.

Once the request has been approved, the requestor can submit a OIE Data Request for the student contact list upload. The division lead is responsible for coordinating with the division's Blackboard sender to disseminate the message, and noting it on the LAVC Communications Plan SharePoint site.

Request Process for Targeted Communication by Department

Department chairs that wish to send a Blackboard communication to students in their department's major, read the Academic Programmatic Blackboard Communication Process [Word].

NOTE: The requestor (and the division lead approving the request) are responsible for ensuring that the email text and any attached or linked flyers are fully accessible for individuals with disabilities. Read the accessibility requirements.

Once the request has been approved, the requestor can submit a OIE Data Request for the student contact list upload. The division lead is responsible for coordinating with the division's Blackboard sender to disseminate the message, and noting it on the LAVC Communications Plan SharePoint site.

Request Process for Communication to All Current Student

Announcements to promote events and announcements to all students should primarily be shared through a Valley Weekly student events e-newsletter request. The newsletter is emailed to all students every Monday. 

If you need to request a separate email/text communication to all current actively enrolled students in the semester, then please read the process on the LAVC Blackboard Communications by Division Chart (PDF) and submit your request to your division lead to review/approve:

  • Student Services: Dean of Student Services
  • Academic Affairs: Supervising Dean
  • Academic Affairs: VP Administrative Services

NOTE: The requestor (and the division lead approving the request) are responsible for ensuring that the email text and any attached or linked flyers are fully accessible for individuals with disabilities. Read the accessibility requirements.

Once the request has been approved, the division lead is responsible for scheduling with the PR Manager to disseminate the message, and ensuring that it is noted it on the LAVC Communications Plan SharePoint site.


STUDENT ENGAGEMENT PROMOTIONS

The LAVC Student Engagement Office can assist with promoting College Hour and student events on campus. 

Request process

To request the promotional assistance of the LAVC Student Engagement Office, please email Raquel Sanchez in the LAVC Student Life Office.


STUDENT CLUB PR REQUESTS

Chartered ASU student clubs and organizations can request assistance to the LAVC PR Office for promoting their event(s).

Request process

Promotional requests from chartered ASU Clubs can only be submitted by the designated club advisor, or the ASU Commissioner of Public Relations.

The club advisor or ASU Commissioner should submit their request following the procedure when submitting their request:

Note: Requests are subject to a confirmation of an active charter of the club from Student Life before it can be fulfilled.


Accessibility Requirements for PR Requests

It is the responsibility of the requester to ensure that any linked flyer or webpage content is accessible for individuals with disabilities. â€‹Check the Virtual Valley Accessibility Guidelines.

All event flyers/graphics must include the Request for Accommodation statement. Download the LAVC Request for Accommodations Statement template [Word].


The LAVC Public Relations Office will contact you if they have any questions or need additional information.

Have a question? Please email the LAVC Public Relations Manager.