Skip to main content

hide

NEWS & EVENTS

Campus news and activities: 
LAVC News Blog

Campus events & academic dates and deadlines: 
LAVC Calendar of Events

hide

hide

hide

hide

Public Relations Services & Request Process

MENU OF SERVICES


The LAVC Public Relations Office provides promotional assistance to LAVC departments, programs, services, and ASU-chartered student clubs for their on-campus events, and departmental news.

The PR Office offers the following services:

In addition, other types of promotional services are available.

Please note: LAVC Public Relations is unable to assist with promoting any non-college events, activities or announcements to students, faculty and staff.



PR Request Process

The LAVC PR Office provides the following services to assist LAVC department/programs with promoting their news and activities:


Media Relations

The PR Office can assist college departments/programs with sharing news and announcements to the general public by sending a press release or media advisory to local, regional or national news outlets.

Below is the process for how to submit a request for a press release or media advisory.

NOTE: If you wish to have your event/announcement promoted beyond a press release, please see the PR Services Menu for how to submit that separate request.

Request Process & Deadline

To request to assistance of the PR Office to send a press release or media advisory about your news item or event, please contact Jennifer Fong Borucki.

Publications have different deadlines based on their production schedule. We ask that you submit your media relations request at least 2 weeks in advance for daily publications/local news stations, 2 months in advance for monthly publications, and 6 months for quarterly publications.

Required Information:

The requestor will need to provide the following information for the press release when requested by the PR Office:

  • What is to be promoted? Specific details.
  • Why is your news/event newsworthy?
  • An approved quote from the program/event lead or department chair or VP
  • Who to contact for more information (include name, phone, email and website)

If you have questions, please contact Jennifer Fong Borucki in the Public Relations Office.


Valley Weekly Student Newsletter

The PR Office distributes a weekly student events/activity e-newsletter to current students called the Valley Weekly. This newsletter is emailed on Monday mornings and promotes news, events and activities for the week.

Below is the process for how to submit a Valley Weekly request:

NOTE: If you wish to have your event/announcement promoted beyond the Valley Weekly, please see the PR Services Menu for how to submit that separate request.

Request Process

Only LAVC employees, college departments/programs/offices, or ASU chartered clubs can submit a Valley Weekly request (in the required format) with the approval of their supervisor(s).

Faculty/Staff Request Process:

A college faculty/staff member should email his/her request in the required format to the department chair/program director no later than 5 p.m. Tuesday the week prior to the event date; in the subject line, put "Valley Weekly Request -" with the event name.

The department chair/program director will review for content and formatting/accessibility (read the accessibility requirements), and if approved forward it to the supervising dean/administrator by 12 p.m. Wednesday.

The supervising dean/administrator will have a final review before submitting it to the PR Office by 5 p.m. Wednesday.

Department/Program/Office Request Process:

The department chair/program director should email the request in the required format to your supervising dean/administrator no later than 12 p.m. Wednesday the week prior to the event date; in the subject line, put "Valley Weekly Request -" with the event name.

The supervising dean/administrator will review requests for content and formatting/accessibility (read the accessibility requirements), and if approved submit it to the PR Office by 5 p.m. Wednesday.

ASU Clubs Request Process:

Requests can only be submitted for chartered ASU organizations by the designated club advisor.

The club advisor must email the club's request in the required format to the Dean of Student Life no later than 12 p.m. Wednesday the week prior to the event; in the email subject, put "Valley Weekly Request -" followed by the event name.

The Student Life dean will review request for content and formatting/ accessibility (read the accessibility requirements), and if approved submit it to the PR Office by 5 p.m. Wednesday.

Required Format for Submission


Event Promotion Request

If you have an event that you want to promote, please provide the following event information in your request:

  • Name of Event/Activity (10 words or less)
  • Date & Start Time
  • Location, if applicable (no links)
  • A brief description (50 words or less) that notes the event sponsor, event title, date, start and end times, what will take place, how to access/register, and an accessible web link to register online or get more information. (Read the accessibility requirements. Your accessible event flyer can ONLY be shared via an accessible link; no attached flyer permitted.)

Note: Event submissions will only appear the week of the event, and if submitted early enough also the week prior.


Announcement Request

If you have an announcement (not tied to an event), please provide the following in your request:

  • Headline (10 words or less)
  • The announcement text (50 words or less) that includes a descriptive link to the email and/or website to contact for more information. (Read the accessibility requirements. Your accessible promotional flyer can ONLY be shared via an accessible link; no attached flyer permitted.).
  • Announcement date: Specify the week you want it shared

Note: Announcement submissions will only appear one time, unless the requestor indicates a specified period of time for the announcement to appear. (Multi-week announcements will not appear every week, but regularly during the period.)

 


 

Social Media Sharing/Posting

LAVC shares official information and promotes college achievements and activities to students, employees and the public on LAVC's Facebook, LAVC's TwitterLAVC's Instagram, and LAVC's LinkedIn feeds. 

Below is the process for how to submit a Social Media request:

There are two types of social media posting requests—tag us to share your post, or ask LAVC to post it for you.

NOTE: If you wish to have your event/announcement promoted in another avenue besides social media, please see the PR Services Menu for how to submit that separate request.

Social Media Sharing Request Process

To request for LAVC to share a post by that has been posted on your department/program's social media with the college's social media followers, please do the following:

  • Facebook: tag @lavalleycollege
  • Instagram: tag #lavalleycollege
  • Twitter: tag @lavalleycollege

Note: A tagged post does not guarantee that it will be shared. All requested posts must meet the accessibility requirements.

Social Media Posting Request & Deadline

To request for LAVC to post your social media graphic/post on its official social media feeds, the faculty/staff member should submit the following information by email to Jennifer Borucki at least 5 business days in advance of your event (or the requested announcement start date).

  1. What platform you would like it to be posted on (e.g. Instagram, Facebook, Twitter, TikTok)

  2. Date (and time, if applicable) you are requesting that it be posted.

  3. Attach a ready-to-post social media graphic/media file that meets following specs:

    • Facebook and/or Instagram Post (graphic)
      • Dimensions: 1080px by 1080px
      • Accepted Format: .jpg
         
    • Instagram Story (video)
      • Dimensions: 1080px by 1920px (9:16 Ratio)
      • File size: under 30 MB
      • Accepted Format: .png or .jpg
         
    • Instagram Story (video)
      • Length: 15 seconds
      • Dimensions: 1080 by 1920 pixels
      • File size: under 4GB
      • Accepted Format: .MP4 or .MOV
         
    • TikTok Video (video)
      • Length: 15 seconds
      • Orientation: Horizontal
      • Dimensions: 1080px by 1920px (9:16 Ratio)
      • File size: 287.6 MB in size for iOS, or 72 MB on Android
      • Accepted Format: .MP4 or .MOV
         
    • Twitter Post (graphic)
      • Dimensions: Minimum 440 by 220 pixels (2:1 Ratio)
      • Accepted Format: .jpg or .png
         
  4. For Facebook, Instagram and Twitter posts (not videos or stories), provide a description/caption (250 characters or less) that will be posted along with your provided graphic.

  5. Your department/program/service's social media handle (if applicable).

  6. The public website address (URL) for people to get more information. (OneDrive or SharePoint links are not permitted)


Marquee Posting

Campus announcements and upcoming events can be promoted on the college's two electronic marquees (one located on Burbank/Fulton, and the other on Oxnard/Fulton).

Below is the process for how to submit a Marquee request:

NOTE: If you wish to have your event/announcement promoted in another avenue besides the marquee, please see the PR Services Menu for how to submit that separate request.

Request Process & Deadline

To request a marquee posting, the faculty/staff should submit the following information by email to Jennifer Fong Borucki at least 5 business days in advance of the requested announcement start date:

  1. Announcement or Event name (40 characters or less)

  2. If applicable, event date, start & end time, and location

  3. For more information: Provide a contact name and phone number and/or website URL.

  4. Requested start & ends date for your marquee announcement (maximum of 30 days for each request)


Homepage Announcement

The PR Office promotes college news for prospective and current students and the general public on the LAVC homepage.

Below is the process for how to submit a homepage announcement request:

NOTE: If you wish to have your event/announcement promoted in another avenue besides the homepage, please see the PR Services Menu for how to submit that separate request.

Request Process & Deadline

To request an news item or an announcement to be featured on the homepage, the faculty/staff submit the following information by email to Jennifer Fong Borucki at least 5 business days in advance of the requested start date:

  1. Specify the primary target audience: (Prospective Students OR Current Students OR General Public)

  2. Details about your departmental/program news, or the information you want to share.

  3. Contact phone number, email address, and URL (website address) to get more information.

  4. A horizontal photo that illustrates your news or announcement (e.g. photo of the award recipient.

  5. Requested start date for your announcement.



Other Request Types

Below is information on how to publicity services offered by various college offices or services:

Student Communications Request

The college has the ability to send an email and/or text messages blast to students. There are three types of student communications that can be sent:

Request Process

Targeted Communication by Division Request

To request for a Blackboard communications to be sent to a targeted list of students by your division, read the process on the LAVC Blackboard Communications by Division Chart (PDF).

NOTE: If your division is asking for an all student message to be sent, please refer to the Communications to All Students process

Targeted Communications by Divison requests should be submitted to the following division lead over your area to review/approve:

  • Student Services: Dean of Student Services
  • Academic Affairs: Supervising Dean
  • Academic Affairs: VP Administrative Services

Please check the LAVC Communications Plan SharePoint site to plan the date/time for your division's designated sender to send your student communication on your behalf. (Messages to all active students need to follow the Communications to All Students process.) 

To submit a request for a specific student contact list, please submit a OIE Data Request.
 

Targeted Communication by Department Request

Department chairs that would like to send a Blackboard communication to students in their department's major, should read the Academic Programmatic Blackboard Communication Process [Word]. Please also check the LAVC Communications Plan SharePoint site to plan the date/time to send your message.

NOTE: If your division is asking for an all student message to be sent, please refer to the Communications to All Students process

Communication to All Students Request

Only the College PR Manager is authorized to send communication to "all students".

To request for your event or announcement to be shared with all currently enrolled students ("all students"), please submit a Valley Weekly student events e-newsletter request.

If any Division would like to send a separate "all student" Blackboard communication (in addition to in the Valley Weekly) on behalf of one of their departments or programs, the Division Lead should do the following:

  1. Check the LAVC Communications Plan SharePoint site to plan the date/time of the "all student" communication.
  2. Contact the PR Manager to make advanced arrangements to send their approved message.
  3. Have the division's designated sender upload the message (at least 24 hours in advance) so the PR Manager can send it out on the pre-arranged date.

NOTE: The division lead must ensure that the provided email text and any shared documents are fully accesible for individuals with disabilities. An all active student email request may not be fulfilled due to not meeting accessibility requirements.


Student Engagement Promotions Request

The LAVC Student Engagement Office can assist with promoting College Hour and student events on campus. 

Request process

To request the promotional assistance of the LAVC Student Engagement Office, please email Raquel Sanchez in the LAVC Student Life Office.


Graphic Design Request

The college's graphic designer can assist departments and programs with designing promotional materials for programs/services, and college events. 

Request process

To submit a request to create a digital or printed material (flyer, poster, social media graphic, brochure, etc.), please email Luiza Minasyan in the LAVC Professional Development Office to set up an appointment to discuss your request. 


LAVC Calendar Request

The college website has an LAVC Calendar of Events for students, faculty/staff, and the general public with campus events and LAVC Academic Calendar dates.

The LAVC Calendar system has the ability for departments/programs to be able to add campus events on the college-wide LAVC Calendar of Events on the homepage, as well as on their department/program webpage.

Request process

To request access to add your department/program events to the LAVC Calendar, please email Jennifer Fong Borucki with the following info:

  1. Department Name

  2. Specify if you want the Kentico calendar widget added to your webpage, or not.

  3. Name/email of the employee with an active Kentico account who will be designated to add events for your department/program.

Each designated Kentico user will need to be trained on how to use the LAVC Calendar system before administrative access will be granted to the LAVC Calendar.


Social Media Page Creation/Access Request

The college can assist you with creating a social media account for a department or program, or can give you administrative access to your department/program's existing social media account.

Request process

To create/request access to a social media account, please email Jennifer Fong Borucki to set up an appointment to discuss your request.


LAVC Webpage Update Request

College department, programs and services can request access to maintain their webpage on the college website, or request to services of the District Web Team to update content on their behalf.

Request process

To request to create a new (or update your current) web page, please email the LACCD Web Services Team with the email subject line of "LAVC -" followed by the subject of the request.


Student Club PR Request

Chartered ASU student clubs and organizations can request assistance to the LAVC PR Office for promoting their event(s).

Request process

Promotional requests from chartered ASU Clubs can only be submitted by the designated club advisor, or the ASU Commissioner of Public Relations.

The club advisor or ASU Commissioner should submit their request following the procedure when submitting their request:

Note: Requests are subject to a confirmation of an active charter of the club from Student Life before it can be fulfilled.



Accessibility Requirements for PR Requests

It is the responsibility of the requester (and, if applicable, the approver) to ensure that any linked promotional flyer or webpage content is accessible for individuals with disabilities. ​Any requests that do not meet the required accessibility guidelines will not be promoted by the PR Office.

How to Create Accessible Documents

For information on how to create accessible documents (and access free online training), check the Virtual Valley Accessibility Guidelines.

It is advised not to use Canva or Adobe to create promotional flyers due to accessiblity issues with Canva files. If you need assistance with creating an accessible event flyer, please submit a graphic design request. If you use Canva or some other online software to create your

Accommodation Statement for Campus Event Flyers

If your social media graphic or event flyer promotes attending at a campus or virtual event, it must indicate how to request an accommodation with an Accommodation Statement.


The LAVC Public Relations Office will contact you if they have any questions or need additional information.

Have a question? Please email the LAVC Public Relations Manager.